Lecture 1: Introduction to Business Planning and Overview
Lecture 2: Market Research and Industry Analysis
Lecture 3: Company Overview and Legal Structure
Lecture 4: Products and Services
Lecture 5: Marketing and Sales Strategy
Lecture 6: Operations and Organizational Plan
Lecture 7: Financial Planning and Projections (Part 1)
Lecture 8: Financial Planning and Projections (Part 2)
Lecture 9: Risk Management and Contingency Planning
Lecture 10: Writing and Presenting the Business Plan
This comprehensive course equips professionals with the knowledge and skills to develop and implement effective branding and positioning strategies that drive business growth. Through 13 in-depth lectures, participants will explore the essential principles and strategies of branding and positioning, covering topics such as brand strategy, market analysis, brand communication, and emerging trends. By the end of the course, learners will be prepared to create and manage strong brands that resonate with today’s connected consumers.
