This course explores the integration of sustainability into strategic marketing practices. Topics include sustainability frameworks, eco-conscious consumer behavior, sustainable product development, and brand management. Students will learn about green marketing, communication strategies, and the sustainable marketing mix (4Ps/7Ps). The course also covers sustainability metrics, ethical marketing practices, and the challenges faced in promoting sustainability. Ideal for marketing professionals looking to align their strategies with environmental and social responsibility, as well as those interested in the future of sustainable marketing.