This course delves into advanced strategies for driving success in e-commerce marketing. Students will explore customer segmentation, conversion rate optimization, and data-driven marketing to enhance business performance. The curriculum covers advanced email marketing, social media and paid media strategies, and content marketing with SEO. Students will also learn about affiliate marketing, retargeting, influencer marketing, and the role of user-generated content. Additionally, the course includes mobile e-commerce and app marketing strategies, equipping students with the tools and techniques needed to excel in the competitive e-commerce landscape.