This course provides a comprehensive overview of innovation management, guiding learners through the entire journey from idea generation to successful market launch. Participants will explore key topics such as creativity, idea selection, market research, innovation strategy, product development, and commercialization. The course also covers essential elements like fostering an innovative organizational culture, financing innovation, managing innovation portfolios, and navigating digital transformation. Ideal for aspiring innovators, entrepreneurs, and business leaders, this course equips learners with practical tools to turn innovative ideas into viable business opportunities.