This course empowers professionals with the strategic tools and skills needed to successfully initiate and cultivate business-to-business (B2B) partnerships. You’ll explore the B2B environment, identify and evaluate potential partners, and master the decision-making and buying processes unique to B2B settings. From initiating contact and building rapport to negotiation, value articulation, legal and contractual fundamentals, and transitioning into long-term collaboration, this course offers a practical roadmap for forging partnerships that drive growth, mutual value and sustained success.