This program provides an in-depth exploration of global research trends in sustainable marketing through bibliometric analysis. Participants will examine key theories, models, and strategies that drive sustainability in marketing, including consumer behavior, sustainable product innovation, and green communication practices. The course also covers research tools and methods for mapping sustainability studies, evaluating corporate sustainability strategies, and assessing marketing performance and impact. Ideal for researchers, marketing professionals, and sustainability advocates, this program bridges academic insights with practical applications in sustainable marketing.