The New Marketing Models for Developing a Marketing Strategy course explores innovative approaches to building effective marketing strategies in the digital age. It begins with an overview of modern marketing models and emphasizes customer-centric and personalized marketing. Learners are introduced to data-driven decision-making, analytics, and omnichannel strategies to ensure cohesive customer experiences. The course covers content marketing, social media, and influencer strategies, along with agile marketing methods that promote flexibility. Emerging tools like AI and automation are examined for efficiency, while sustainability and ethical practices are highlighted for long-term brand value. It concludes with integrated marketing approaches and how to measure campaign performance effectively.