The “Photography Business and Marketing” course covers essential topics for photographers looking to build and grow a successful business. It starts with an introduction to the photography business and the various services offered, followed by guidance on pricing and structuring services. Students learn the importance of branding and positioning, along with effective marketing strategies to attract clients. The course emphasizes strong client relations and customer service to ensure satisfaction. Financial management techniques are covered, including budgeting and managing income. Legal and insurance considerations specific to photographers are explored, and the course concludes with strategies for business growth and scaling in the photography industry.