This course provides in-depth knowledge of revenue management strategies tailored to the hospitality industry, with a focus on maximizing profitability. Topics include demand forecasting, segmentation-based pricing, customer profiling, distribution and capacity management, and overbooking strategies. Learners will also explore the role of technology, market intelligence, profit optimization, performance metrics, and ethical considerations—preparing them to make data-driven decisions that enhance financial performance, even during challenging market conditions.