Lecture 4: Understanding Social Media KPIs (Key Performance Indicators)
Lecture 5: Social Media Reporting and Dashboards
Lecture 6: Audience Analysis and Behavior
Lecture 7: Social Listening and Sentiment Analysis
Lecture 8: Paid Social Media Analytics
Lecture 9: Social Media Trends and Future Predictions
Lecture 10: Ethics and Privacy Concerns in Social Media Analytics
This course provides a comprehensive understanding of social media analytics and metrics, equipping participants with the skills to measure, analyze, and optimize social media performance. Key topics include understanding social media metrics, utilizing analytics tools, and interpreting KPIs to assess success. The course also covers advanced techniques such as audience behavior analysis, sentiment analysis, and paid social media metrics. Students will gain expertise in creating effective social media reports and dashboards, exploring trends, and addressing ethical and privacy concerns in the field. Ideal for marketers and analysts looking to enhance their data-driven social media strategies.
