This course provides a comprehensive introduction to the core principles and practices of digital marketing. Learners will explore key topics including digital marketing strategy, search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, web analytics, mobile marketing, and emerging trends in the digital landscape. Through practical exercises and real-world examples, participants will gain the skills necessary to effectively promote products and services online, optimize digital campaigns, and engage with target audiences across various digital platforms.